The timeless experience of buying a luxury watch brand - Home - livemint.com

The timeless experience of buying a luxury watch brand - Home - livemint.com: "It is not often that one buys a bona fide luxury brand. But for a close family friend’s wedding last week, we decided to gift something very special—typically, that also means very expensive. So we zeroed in on a watch and set off for Noida’s Great India Place Mall. At the watch section of a retail chain store, a few bored salesmen, in ill-fitting shirts and ties, hung around. A couple of them ambled up to us, but said nothing more enlightening than how a golden Citizen would be a better wedding gift than a sporty Tissot. Apart from this personal opinion, we heard nothing knowledgeable about product features. The watches were stacked in open racks, like biscuits in a supermarket, which means both salesman and customer are on the same side and each is extending their arms to take out the pieces, which is sort of inconvenient. For a specialized product, the salesmen were no different from their counterparts selling stainless steel vessels in Big Bazaar down the corridor.
Not inspired to make a purchase, we went to the exclusive Rado store in the same mall. The displays were in a counter and there were fewer people (possibly because Rado’s starting range is higher). Two women sales assistants seemed to be snarling at each other. Their automatic series called Diastar, we were told by the older saleswoman, needed no battery but got charged by the wearer’s movement and once taken off, the charge would slowly die out. To understand this better, we asked for a product brochure. There isn’t any such thing, she said."

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